All tagged fad

Amazon Dash – the Quickest Way to Spend Your Cash

Amazon Dash – the Quickest Way to Spend Your Cash

Mathew Gargan
TECHNOLOGY, CONSUMER GOODS

Household essentials are now literally available at the push of a button, thanks to the arrival of the Amazon Dash Button, an innovative new method of reordering household items promoted as simple, smart, and free after the first press. Currently priced at £4.99, Amazon effectively gives the button away after applying a £4.99 discount to your first order. A wide range of everyday products are represented by this new piece of marketing, with brands on-board ranging from personal care specialists Gillette and Kleenex to pet food giants Whiskas and Pedigree.

Poké Marketing – New Fad or Fashion?

Poké Marketing – New Fad or Fashion?

Mathew Gargan
ANALYSIS, TECHNOLOGY

For those living under a rock, the Pokémon franchise first appeared in the mid-nineties, managed by The Pokémon Company, itself a collaboration between game developers Nintendo, Game Freak and Creatures. The basic premise sees fictional creatures, known as Pokémon, caught and trained by humans, known as Pokémon trainers, for sporting purposes. The franchise is extremely lucrative, sitting behind only Mario in terms of video game-based franchise value, having spawned numerous video-games, television shows, films, toys, trading card games and comic books.